Product Innovation Coupled With Increasing Consumer Demand for Specialty Foods to Drive the Food Inclusions Market

The food inclusions market finds application across the food industry such as packaged foods, nutritional products and confectionaries and has witnessed immense growth. The market for food inclusions is dynamic in nature and is driven by consumer preferences and demands. The ever changing preferences from consumers have pushed the demand for innovative food products. This remarkable shift with increased demand for novel products with enhanced taste, texture nutritional value and appearance have been impacting the product choices, buying and consumption patterns of consumers.

The food inclusion market is growing strong with new product launches catering to the varying needs of food product manufacturers. Products related to weight management, infant nutrition, cereals and confectionary products are finding high traction in the retail food market. The advent of new techniques such as microencapsulation, liposome entrapment and spray drying has changed the way food inclusion processes are executed. In addition, with the improved ease of fortification of food inclusions, the end-product manufacturers have been able to produce products at faster rates with improved efficiency. This helps to bridge the gap between supply and demand with respect to time. The food inclusions market is estimated to expand rapidly with enlarging application base and launch of innovative products in terms of shapes, forms and flavors. Snacks segment held the major share in food inclusion market in 2014 accounting for 28% globally and are estimated to grow at a CAGR of 9.5% during 2015-2020 whereas the overall market is estimated to reach $12,687m by 2020.

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