Growth of Urban Population Coupled with Changing Dietary Habits to Propel the Bakery Market Growth in Europe

Bread has become a staple food throughout Europe since many decades. Bakery industry is one of the prominent segments in food & beverages market in European region. Increase in urban population in many European countries has resulted in the growing requirements of packaged food products. The consumption of baked goods is increasing in most of the European countries due to concerns related to unhealthy, GMO and sugared food products. Bakery products are most preferred packaged food by consumers and also provide opportunities for many flexible packaging and smart packaging manufacturers. Though baked goods have a relatively short shelf life, they are produced in high volumes.

The consumption of bread and bakery products has undergone a considerable change in recent years in Europe as the supply changed in the ways of distribution, the range of products and their qualitative characteristics, price and other factors. In recent times, increasing healthcare awareness and change in dietary intake among population in Europe is driving the bakery market. Consumers are strictly concerned about gluten and GMO food products.  The rise in number of people with diseases such as diabetes and blood pressure is making consumers incline towards healthy and nutritional gluten and fat free food products. 

Breakfast cereals are the variety of healthy breakfast choice made from cereal plant. This bakery market segment is growing at a faster rate as these cereals are made from grains including maize, oats, wheat or rice and are healthy as these contain valuable minerals, low fat, high fiber content and low sugar.  With the rapid growth in free-from trends, labels that ensure us that a product does not contain lactose or gluten are primarily checked by more consumers when they are buying biscuits, snacks or other baked products.

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